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Target Audience & Behavior
Target Audience & Customer Behavior
Think of your business like a chef preparing different dishes. Not everyone who walks into your restaurant wants the same thing:
Some prefer a quick snack 🍔
Some want a full fine-dining meal 🍷
Some just want dessert 🍰
👉 Your target audience = the group of people most likely to buy from you.
Why It Matters
Helps you avoid wasting time and money on the wrong people.
Makes your ads, posts, and offers more effective.
Helps you design menus, events, and promotions customers actually care about.
Food Business Example
Dine-in customers → care about ambiance, service, and the dining experience.
Delivery customers → care about speed, packaging, and hot food at their doorstep.
Their behaviors are very different:
A delivery customer may never notice your décor.
A dine-in guest may ignore your Zomato listing but will check your Instagram for interiors.
👉 Understanding these differences helps you market the right dish to the right guest.
Key Takeaway
Your audience isn’t “everyone.” Defining and understanding them makes your digital marketing sharper, cheaper, and more impactful.
Quick Activity: Define Your Café’s Target Audience
Imagine you run a café in your city. Fill out the profile below for one type of customer you’d love to attract:
Who are they? (Age, occupation, lifestyle)
👉 Example: College students, 18–22, looking for affordable hangout spots.
What do they want most?
👉 Example: Cheap combos, Instagram-worthy food pics, group seating.
Where do they spend time online?
👉 Example: Instagram, YouTube, WhatsApp.
What influences their decision?
👉 Example: Peer reviews, Instagram reels, student discounts.
How would you market to them?
👉 Example: Run an “Exam Season Survival Pack” ad on Instagram with a chai + Maggi combo.
📌 Reflection:
Not all customers want the same dish. When you define your audience, your marketing stops being random — it becomes a recipe tailored for the right people.
Not every customer is the same — and marketing to “everyone” often means reaching no one effectively. This section explains why identifying your target audience is the foundation of successful digital marketing. By understanding who your best customers are, what they care about, and how they behave, you can create ads, posts, and offers that truly connect.
👉 In café terms: Dine-in guests expect ambiance and service, while delivery customers care only about speed and packaging. Knowing the difference helps you serve the right dish to the right guest.
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