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Digital Marketing

Digital Marketing



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Responsible satyajit tripathi
Last Update 25/08/2025
Members 1
  • Module 1 – Introduction to Digital Marketing
    5Lessons ·
  • Module 2 – Market Research & Customer Personas
    5Lessons ·
    • Target Audience & Behavior
      Preview
    • Customer Journey Mapping
    • Creating Personas with Free Tools
    • Food Example: Dine-in vs Delivery Customers
    • Summary of Module 2
  • Module 3 – Building Your Online Presence
    5Lessons ·
    • Websites & Landing Page Basics
    • Google Business Profile Optimization
    • Social Media Account Setup
    • Case Study: Bakery Doubling Orders via Google Maps Ranking
    • Summary of Module 3
  • Module 4 – Content Marketing Essentials
    5Lessons ·
    • Types of Content
    • Storytelling Through Content
    • Content Calendar
    • Food Example: Seasonal Campaign (Raksha Bandhan Special)
    • Summary of Module 4
  • Module 5 – Social Media Marketing
    5Lessons ·
    • Choosing the Right Platforms
    • Engagement Hacks
    • Building a Loyal Online Community
    • Food Example: Café Open Mic Event
    • Summary of Module 5
  • Module 6 – SEO & Local Marketing
    6Lessons ·
    • What is SEO (Search Engine Optimization)?
    • Types of SEO
    • Local SEO (Critical for Food Businesses)
    • Tools to Help SEO
    • Food Example: Ranking for “Best Momo Shop Near Me”
    • Summary of Module 6
  • Module 7 – Paid Advertising & Promotions
    5Lessons ·
    • Why Paid Advertising Matters
    • Types of Paid Ads
    • Budgeting & ROI
    • Case Example: Swiggy Diwali Promotion
    • Summary of Module 7