Digital Channels Overview

Digital Marketing is Like a Thali

Think of digital marketing as a thali (platter). One dish alone is tasty, but it’s the combination of all flavors that makes the full meal memorable. Each channel is like a different dish or spice, and together they create the perfect experience for your customer.

SEO (Search Engine Optimization)

Like your café appearing on the food street map.

👉 Example: When someone searches “best pizza near me,” your restaurant shows up on Google.

Social Media Marketing

Like serving your food with flair at the table.

👉 Example: Posting reels, Instagram stories, and happy customer photos that make others want to taste it too.

Paid Ads

Like putting up banners during a food festival to attract new customers fast.

👉 Example: Running Facebook, Instagram, or Google ads to boost your reach.

Content Marketing

Like sharing your café’s secret recipes, chef stories, or menu inspirations.

👉 Example: Blogs, behind-the-scenes videos, or storytelling posts that build trust and connection.

Analytics

Like customer feedback cards after a meal.

👉 Example: Tracking which post, ad, or blog actually brought the most orders.

📌 In short:

Each channel on its own is like a spice — flavorful, but limited. Together, they blend into a complete marketing thali that delights your customers and grows your business.

✍️ Quick Activity: Build Your Digital Thali

Imagine you are designing a Digital Thali (Marketing Platter) for your café.

1. Choose 1 dish for Visibility (SEO, Paid Ads, Social Media).

   👉 Example: SEO → So people searching “coffee near me” find you.

2. Choose 1 dish for Engagement (Social Media, Content Marketing).

   👉 Example: Reels of your barista making latte art.

3. Choose 1 dish for Loyalty (Email, WhatsApp, Analytics-driven offers).

   👉 Example: Sending a “Happy Birthday — Free Brownie” email.

4. Write down your 3 chosen dishes (channels) and explain in 1 line why you picked each.