End of Module 1 -Introduction to Digital Marketing

You’ve just completed your first step into the world of digital marketing. In this module, you learned:

• What digital marketing is and how it compares to traditional methods.

• Why it matters for any business — visibility, cost savings, targeting, customer loyalty, and measurable results.

• The main digital channels (SEO, Social Media, Paid Ads, Content, Analytics) and how they work together like a thali platter.

• Real-life case studies showing the shift from flyers to Instagram ads.

👉 Key Takeaway:

If running a café is about making great food, digital marketing is about making sure people know, care, and keep coming back for it.

By now, you should be able to explain the basics of digital marketing, understand why it’s critical for business growth, and recognize the role of different digital channels.

Next (Module 2: Market Research & Customer Personas)

In the next module, you’ll discover how to identify and understand your target audience — the very people your marketing efforts need to reach. Like knowing which customers order chai vs. coffee, market research and personas help you serve the right dish to the right guest at the right time.